2007 ivy sports symposium
CONTENT
» College Athletics: The Business of College Sports
» Keynote Address
» Sports Management: Maximizing the Value of Today’s Athlete
» Sports Marketing and Sponsorship: Engaging Consumers to Grow Your Brand
» Sports Marketing and Sponsorship: Sports in the Global Marketplace
» Sports Media Today: Connecting with Fans on Multiple Screens
SPEAKERS
» Anthony Caruso, Chair, Sports and Entertainment Department, Archer & Greiner, Attorneys at Law
» Anthony Simpson, Principal, Odgers Ray & Berndtson Sports Practice
» Bill Sanders, Vice President of Marketing, BDA Sports Management
» Bob Reif (Princeton ’89), President, Audible
» Brett Yormark, President & Chief Executive Officer, Nets Sports & Entertainment
» Carolyn Schlie Femovich, Executive Director, Patriot League
» Claude Johnson, Founder & President, Black Fives Inc.
» Dan Mannix, President & Chief Executive Officer, LeadDog Marketing Group
» Fred Hargadon, Former Dean of Admission, Princeton University
» Gary Walters (Princeton ’67), Director of Athletics, Princeton University
» George Pyne (Brown ’89), President, IMG Sports and Entertainment, IMG Worldwide, Inc.
» Jennifer Karpf, President, National Sports Marketing Network (NSMN)
» Joe Favorito, Senior Vice President, Communications, International Fight League
» Kevin McNulty, Chief Marketing Officer, Momentum Worldwide
» Leon Rose, Basketball Division Head, CAA Sports
» Michael Principe, Chief Operating Officer & Managing Director of Sports Division, Blue Equity, LLC
» Mike Reisman, Principal, Velocity Sports & Entertainment
» Mike Slive (Dartmouth ’62), Commissioner, Southeastern Conference
» Peter Roby (Dartmouth ’79), Athletic Director, Northeastern University
» Peter Stern, President, STRATEGIC
» Phil de Picciotto (Penn JD ’81), President, Athletes and Personalities, Octagon
» Randy Bernard, Chief Executive Officer, Professional Bull Riders Inc.
» Rick Harmon, Chairman, Chief Executive Officer & President, TicketRESERVE
» Sandy Barbour, Director of Athletics, University of California, Berkeley
» Scott Novak, Senior Vice President, Dan Klores Communications
» Sean Gregory (Princeton ’98), Staff Writer, Time Magazine
» Terry Lefton, Editor-at-Large, SportsBusiness Daily and SportsBusiness Journal
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